http://srikantsharma.com/blog My musings on enterprise sales and marketing, revenue generation, and demand generation Mon, 14 Sep 2009 04:42:54 +0000 http://backend.userland.com/rss092 en We are in a new business climate - call it World 2.0.  You've undoubtedly heard about Business 2.0, Web 2.0 etc. - the idea behind this "2.0-fication" is that the critical paradigms governing business have changed radically - almost creating a new dimension of complexity around critical areas such as ... http://srikantsharma.com/blog/2009/09/13/demand-generation-in-the-new-business-climate-lets-call-it-demand-gen-2-0/ As enterprises are racing to adopt social media, it is becoming increasingly apparent that there are some areas where Web 2.0 technologies are having a more dramatic impact than others.  Over the recent weeks, I have been actively engaging with friends, customers, partners and industry experts to understand ... http://srikantsharma.com/blog/2009/05/19/social-media-in-the-enterprise-context-key-solution-areas-and-use-cases/ Despite the profusion of online social networking activity - both at the individual level as well as the enterprise level - there appears to be a natural limit on how much interaction with others we can really cope with.  You may have noticed that you have hundreds of "friends" in ... http://srikantsharma.com/blog/2009/03/06/are-you-networking-or-broadcasting-stretching-the-dunbar-number/ There is a lot of talk about Enterprise 2.0 – a term originally coined by Andrew McAfee in 2007 was then somewhat ahead of its time.  That time is now – and enterprises are rapidly embracing this paradigm.  The central idea behind Enterprise 2.0 was the adoption of ... http://srikantsharma.com/blog/2009/02/05/enterprise-20-profit-x-20/ Many of you may be familiar with the Rogers curve for technology adoption - it profiles the typical growth curve for new technology from the standpoint of adoption by end users. This hat-shaped curve has been proven to fit a wide-variety of adoption cycles - ranging from consumer devices, ... http://srikantsharma.com/blog/2009/01/29/the-mass-adoption-phase-of-social-media-is-now/ So you've probably heard - there's this buzz out there about the next generation of the web - and it's being called Web 2.0 (W20). Sounds like some fancy jargon invented by hyper-caffeinated, self-important web programmers? Maybe ... ... then again, you notice that some of your favorite websites ... http://srikantsharma.com/blog/2008/12/29/so-whats-all-this-fuss-about-the-new-web-web-20/